| Go into any supermarket, and you'll be | | | | taken centre stage. Your company can |
| bombarded by a colourful array of packaging | | | | demonstrate their commitment to the |
| jostling for space on the shelves. From boxes and | | | | environment by the packaging they use. Consider |
| bags, through to cartons and sleeves - so are | | | | what eco-friendly alternatives are available. Can |
| you getting maximum benefit from your own | | | | you reduce the use of plastic, unrecyclable |
| packaging suppliers? | | | | packaging and opt for cardboard or paper |
| Packaging is an essential part for any business | | | | options? |
| supplying goods to consumers. Its key function is, | | | | The very packaging you choose could also form |
| of course, to protect products, and prevent them | | | | the base of a marketing campaign. Have you |
| from becoming spoiled in the transport process. | | | | reduced packaging levels in recent years? Then let |
| But your packaging could also work harder for | | | | customers know. Are your packaging supplies |
| you, with a little consideration. | | | | now biodegradable or fully recyclable? If the |
| Take a look at supplies in the packaging cupboard, | | | | answer's yes, then include this important |
| and what do you see? If you see a purely | | | | information on the packaging itself. |
| functional product, then think again. Your | | | | There are many green options available, ranging |
| packaging should be an extension of your brand, | | | | from re-useable packets to packaging materials |
| and needs to directly communicate with your | | | | that are created from sustainable sources or |
| customers. This may be the only chance you | | | | recycled resources. Look into how you can make |
| have to promote yourself. | | | | over your packaging supplies to give your |
| Using your packaging supplies wisely means | | | | company the edge, and then give this information |
| ensuring it carries your company logo, and contact | | | | a prominent spot on the packaging itself. |
| details at the least. Moving forward a stage, and | | | | But, you should never revamp your packaging to |
| you could also carry a slogan or key benefits of | | | | the detriment of the product it contains. While it's |
| the products you're selling. The wrapping you use | | | | all very well reducing the volume of packaging, |
| on products needs to encourage people to pick up | | | | the exercise will fail if the product inside is |
| your brand - but is this working for you? | | | | becoming damaged, its lifespan is reduced or the |
| Look at everything from the font used, through | | | | contents are likely to be contaminated. |
| to the colour. Are they appealing to your target | | | | So whether you're looking to increase sales, |
| audience? If the packaging carries instructions, are | | | | improve the eco credentials of your firm or up |
| they clear, concise and easy to follow? Does it | | | | the lifespan of your product, a closer look at your |
| clearly convey your brand's ethos? Once you've | | | | packaging supplies should be your first step. Don't |
| got your packaging spot on, there are also some | | | | lose sight of what your goals and ambitions are, |
| other considerations which could make your | | | | but don't forget the important role packaging |
| packing work harder. | | | | plays in this. |
| In today's current climate, green issues have | | | | |