9 Steps to Making and Marketing Your Cbt

Computer Based Training or CBT is a highlythe images are used in the right spots and are
effective e-learning solution medium. A CBT canrelevant. The storyboard should layout the theme
be integrated with various applications and thuswith proper focus on the text and graphics.
proves to a very effective and appealing mediumFor instance if you are developing a CBT for kids
for training and educating because of itsyou would need to use bright colors, images,
interactive capability that allows children tolayout and simple text.
practice as they learn.On the other hand, if you are making a CBT as a
Moreover, CBTs are also becoming a more viablemanual for learning a software program, you
option for corporate firms and individuals alike towould need more elaborate text, with screen
impart and receive training.shots of the various steps to follow and so on.
There are many PC applications that come withDepending upon the requirements of the target
tutorials designed in the form of a CBT. With aaudience, you would need to build your
CBT program, the user can access thestoryboard.
information at any location and at any time.Remember every screen and frame must explain,
Developing a CBT programDeveloping a CBTenhance, and improve the overall learning process.
program is however a highly technical and skilled6. Choose the softwareIf you are making the
job. You need to go slowly and must have someCBT for the first time and don’t have much
basic graphic designing skills to begin.computer knowledge, you can use Microsoft
Interestingly, CBT programs can be created on aProducer for Microsoft Office PowerPoint 2003. It
small scale too and you don’t always need acan be downloaded for free and it is very easy
huge team to make one. And if you also want toto use. With the help of Microsoft Producer, you
create a CBT, follow these tips:can develop CBT at a very low cost.
1. Content is primary7. DevelopmentStart to layout the graphical
The main issue you need to focus on is theportion of the CBT. Take the content from the
quality of content as that is the main ingredientstoryboard and start putting the pieces together
which must be converted into a computerpage by page. Put together all the elements and
program to make a CBT interesting and appealing.cross check to ensure that everything is put in
2. Focus on the audienceOnline training andthe right place.
face-to-face learning are two different things and8. Final output
both need different sort of treatments. Hence,Test the final version of the course or file. Make
for a CBT program, you need to first identify andsure to test the course in the deployed
study the characteristics of the target audience.environment, where the finished product will be
Only after knowing the target audience, youseen by the users. Once you are satisfied of the
would have a clear picture of what type ofprofessional quality, you must start thinking about
content including text, images, etc., must bethe distribution part.
included in the training module and what type of9. Marketing
language should be used.To begin with, you would need a plenty of copies
3. Right materialof the final output. Save your production in a
Be sure that the text used in the CBT is designedgood quality master CD or DVD and go for CD or
to meet the client's needs. This means the rightDVD duplication or replication from a reliable DVD
sub-topics within the subject must be covered.duplication company. Spend some time on
While preparing the draft, try to give answers tochoosing the right company as the quality of the
questions such as the overall time of the training,duplicated CDs or DVDs will play a major role in
what topics are most important, or whetherthe success of your CBT.
maps or diagrams are required or not.Don’t forget to look for quality CD or DVD
Also decide whether you would like to incorporatepackaging solutions too, if you don’t want to
materials such as video, audio, slides, pictures, andspend time on designing the packaging yourself.
screen captures of software programs. In orderUsually, a reliable DVD duplication company offers
to provide the best training, you need to have apackaging solutions too.
solid grasp of the material.Once the copies of your CBT are ready, you can
4. Prepare a rough draftdistribute the same to book stores which also
After finding the answers of all the queries, makestock educational material and negotiate with
a rough outline of the training in a form of adealers of educational material or even distribute
formal document. Try to make it in a systematicand market it online.
manner so that you know which page shouldFollow these steps and your CBT will be firmly on
come next. This would help to mitigate anythe road to success. Always give stress on the
confusions or repetitions later.quality factor be it choosing the right material,
5. Create a storyboardselecting the CD/DVD format and for selecting a
On the basis of your training module, you need toreliable CD or DVD duplication company.
create a storyboard. Make sure that the text and