| Who says you can't judge a book by its cover? | | | | 3. Marketing Message. Another distinct advantage |
| Custom binders offer many advantages over the | | | | of using custom binders is they can be |
| mass-produced versions so readily available in local | | | | customized to convey a precise marketing |
| office supply stores. While they may cost more | | | | message. Common elements such as size, shape |
| upfront, custom binders can easily pay for | | | | and color can be leveraged alongside corporate |
| themselves by enhancing brand image and | | | | logos, images and trademarks to further increase |
| awareness. Therefore, if your business has an | | | | brand recognition and improve sales. Further, |
| important presentation or product launch in the | | | | selecting a customized option will clearly |
| near future, you may want to consider the many | | | | demonstrate that your firm is established and |
| benefits of selecting a customized binder option | | | | committed to producing high-quality, professionally |
| over the more commonly available store-bought | | | | designed products. When done correctly, this |
| varieties. | | | | approach can transform a simple and basic item |
| Here are 4 Distinct Advantages of Using Custom | | | | such as a binder from a strictly functional item |
| Binders: | | | | into a powerful marketing tool for your company. |
| | | | 4. Environmentally Conscious. Research has shown |
| 1. Enhanced Functionality. Of course, any binder | | | | that many consumers make buying decisions |
| off the shelf can perform the basic tasks of | | | | based upon the environmental impact of the |
| providing storage, protection and organization. | | | | product in question. Therefore, incorporating |
| After all, most binders are designed specifically to | | | | sustainable packaging materials in the custom |
| perform these functions. However, custom | | | | binders you use is also a great way to generate |
| binders offer enhanced functionality in a number | | | | goodwill and positive publicity for your products |
| of ways. For example, they may incorporate | | | | and your company. Without question, utilizing |
| features such as 3-ring easel options that enable | | | | recyclable or easily renewable resources is a great |
| them stand upright or spiral bindings that allow | | | | way to demonstrate your company's |
| them to lie flat. Further, custom binders may also | | | | commitment to protecting and preserving the |
| feature unique clasps made from leather, | | | | environment. |
| heavy-duty fabric or magnetic materials. | | | | Of course, all business decisions must be made |
| 2. Aesthetic Appeal. Custom binders are also a | | | | with the potential return on investment in mind. |
| step ahead of mass-produced products in terms | | | | While it may cost less out-of-pocket initially to |
| of visual appeal, as well. Most stores carry a | | | | purchase a run-of-the-mill binder off the shelf, you |
| limited selection of binders in terms of color, size, | | | | should first consider the true opportunity cost of |
| and cover materials, whereas custom options are | | | | taking that approach. Ordering custom binders for |
| available in an endless array of design | | | | your new presentation or product launch is an |
| permutations. As a result, the visual impact of the | | | | easy way to increase the functionality and overall |
| final product is limited only by the creative input | | | | visual appeal of your materials, while conveying a |
| of those involved in the design and manufacturing | | | | positive message about your business. |
| process. | | | | |