2009 American Packaging Design Award Winner

Do you remember walking down the aisles ofattraction.
your music store and just skimming over theCD design is vital, it provide a glimpse into your
thousands and thousands of CDs? What madepersonality. It can tease and titillate the
you suddenly stop and spontaneously pick up aimagination. If you like what’s on the outside;
CD? What’s the first thing that sparks yourwait until you turn me on. From country to rock
curiosity? Is it the content or the appeal? Whileand everything in between, CD cover art speaks
most would argue, it should be about the music. Itvolume about who you are. Don’t make the
was the artwork that captured your attention. Asmistake of outsourcing the design work to
much as we would love to believe it’s theamateur. Although, it might be cost effective to
inside that matters; lets face it, image iseven design it yourself, this could cost you dearly
important. This is not, by all means, to discreditin the end; your potential new businesses.
the music. The content is relevant in that; theGraphic designers have the artistic expertise to
music keeps the fans loyal and coming back forcreative eye-catching designs. You’ve taken
more. But if the customer just walked by youryou time to perfect your music, and your cover
CD and never picks it up, the potential fan is gone.art is the first thing people see. Don’t chance
Don’t underestimate the power of CD coverit with an amateurish design. A professional
art! The design of your CD cover is a crucialgraphic designer can give your CD cover the
factor that can separate the amateur from thewow factor it needs to grab hold of your
professional. It has the power to capture newaudience. CD cover art should attract
fans. CD cover design can mean the differencecustomers’ attention, capture their interest
between having your press kit CDs ending up inand finally, sell your CD.
the trashcans or in a CD players of A&RRemember: You only have one chance to make a
representatives. A captivated design can attractfirst impression.
new business and enhance your image. Even inFor more info.
vinyl days, cover art has always been a major