| The Consumer Electronics Show (CES) in
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| | AOL was inside the concierge tent and
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| Las Vegas in early January 2006 was a
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| | therefore got lots of exposure and foot
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| blow-out four-day trade show attracting
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| | traffic. They commanded a corner in
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| some 150,000 guests and 2,500 exhibitors.
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| | the concierge tent which was located in
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| The trade show floor was 28 football
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| | the parking lot outside the main hall.
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| field's worth of space and exhibits
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| | Their entry had a 20-screen TV wall
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| spanned 1.6 billion square feet of
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| | showing brand logos and concert videos.
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| convention space. This dynamic trade
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| | There were 20 laptops for guests to use
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| show gave us a peek into the future of a
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| | and six were mounted on mechanical arms,
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| plug and play lifestyle where we can
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| | which could be reached by attendees
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| work, play, and keep in touch when we
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| | relaxing in comfortable chairs.3.
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| want, where we want."The incredible
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| | Find creative ways to be "in the moment".
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| momentum around these new products and
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| | AOL corporate executives off site were
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| services shows that the digital lifestyle
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| | able to view the inside of their trade
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| has truly gone mainstream this year,"
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| | show booth as a web camera filmed the
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| Microsoft chairman Bill Gates said in his
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| | action inside their booth at the show in
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| opening keynote address. "Now it's time
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| | real time. They could critique booth
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| to bring together the devices, software,
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| | activity in real time and coach exhibit
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| and services in people's lives and take
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| | personnel on traffic flow, visitor
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| all these experiences to the next
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| | reactions and fresh ideas for engaging
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| level."To introduce the latest
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| | prospects.4. Use eye-catching
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| technologies, the most effective trade
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| | designs, shapes and tension fabrics.
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| show displays combined drama, creativity
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| | Daewoo used a large wall constructed of
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| and design to broadcast their message and
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| | 17 LCD screens with 36 fabric screens
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| pound home their brand awareness. On the
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| | with rear-projected graphics as its focal
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| other hand, there were trade show
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| | point. Huge fin-shaped tension fabric
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| exhibits that lacked creativity and
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| | structures with custom lighting lined TV
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| pizzazz and went virtually unnoticed by
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| | display stands at the sides of the
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| the milling show floor throng.Clients who
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| | exhibit. They used a logo laden
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| want their trade show appearance to make
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| | two-sided tower perched on top of the
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| a dramatic impact often ask about the
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| | info desk at the entrance with 10 LCD
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| traits of a trade show booth that hits it
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| | screens built into the pillar. Visitors
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| big on all cylinders. They want to know
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| | were fascinated by the compelling visual
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| what the innovative trade show leaders do
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| | drama.5. Create a space for
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| differently and how they can also stand
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| | attendees to try out your products.
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| out against the competition.Event
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| | Dolby had a gaming zone that allowed
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| Marketer covered the CES show and ranked
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| | guests to try out their new Xbox 360
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| the trade show booths as to their appeal.
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| | racing game, Burnout. The Xbox's Dolby
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| Just a few of their favorites were AOL,
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| | Digital sound was like a beckon that cast
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| Dolby and Daewoo. Here are a few pointers
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| | a spell on visitors alluring them to the
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| that resulted from why they picked these
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| | trade show booth.Remember that by
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| trade show exhibits:1. Have your
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| | incorporating movement, color, lights and
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| trade show booth provide a valuable
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| | action in your trade show booth you get
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| service to attendeesAOL scored big when
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| | to showcase new technology while
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| they offered their high speed Internet
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| | entertaining and mesmerizing your guests.
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| service free to all weary
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| | Techniques such as these can make for
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| trade show goers. Attendees found a
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| | an unforgettable trade show
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| comfortable place to relax, check their
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| | experience.Dick Wheeler is President of
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| email, and surf the web. While this was
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| | Professional Exhibits & Graphics
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| going on, AOL got to showcase their
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| | headquartered in Sunnyvale, California.
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| company's services such as music on
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| | He has over 20 years experience in sales
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| demand, Mobile, AIM, and City Guide.
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| | and marketing and has won numerous
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| This was a win-win situation that helped
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| | awards. His firm is a full-service
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| trade show attendees check in with their
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| | premiere trade show exhibit, graphics and
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| offices in real time while appreciating
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| | management services company with
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| AOL as their host.2. Find a
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| | showrooms in Sacramento and Sunnyvale,
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| location that stands apart from the crowd
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| | California.
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