| Create a web page tailored to your visitors | | | | design is not important, the content is. This is |
| All websites are designed towards your visitors, | | | | true, however most users do not read all of the |
| but how many sites are actually designed towards | | | | content on a web page, they simply scan. |
| the visitors specificly? Very few... | | | | So now the design isn't important, and neither is |
| This might not make much sense at face value, | | | | the copy? |
| why wouldn't you create a web page that is | | | | Yes and no. The copy is more important than the |
| tailored to your visitors? The question is not why | | | | design, but highlighting and bringing focus to the |
| wouldn't you, but why aren't you? | | | | key information is more important than both. That |
| If you study the statistics, you can be set free... | | | | is why it is very important to take advantage of |
| The truth of the matter is that most web pages | | | | headings, italics, bold, and color changes to shift |
| are designed towards what the owner wants, not | | | | focus to the key phrases that you want people |
| the user. They focus too much attention on the | | | | to read. |
| appearance, or nit pick the details, but fail | | | | Make your site easy! |
| completely to consider what would cater enough | | | | Think about the average user of your site, and |
| to the visitors. | | | | figure out what they would want to get out of |
| That is not to say that the design or details are | | | | visiting the web page. Then make those elements |
| not important, only that at the root of every | | | | as easy to get to as possible. This often includes |
| decision you should ask "Is this what would be | | | | office hours and contact information/forms on |
| best for a visitor of my site?". | | | | every page, a sitemap with detailed information |
| Let's start by looking at the appearance | | | | on every page, the first element on a menu is |
| Most designers focus a lot on appearance. In | | | | the focus of the site, unburied and featured |
| some instances, having a very appealing design is | | | | content, etc... |
| important. Those in the industry of creating design | | | | If you tailor your site to your visitors, it will be a |
| art, for example. However, people do not visit | | | | success! |
| websites because they look pretty. They visit | | | | Remember, every decision for your site should be |
| websites because the site offers services, | | | | tailored to your target market,and towards how |
| information, or content that is valuable to them. | | | | your target market uses the internet. People |
| Because of this, that should be your main focus | | | | want information fastand easy on the internet, |
| not the design. | | | | and any time delay will often turn people away |
| If not the design, what about the copy? | | | | and towardsyour competitors. |
| This is where it gets tricky. I already said that the | | | | |