| Article marketing is a very popular way to | | | | There are a few ways to track where your |
| market a new business. The idea behind article | | | | articles are being published and how much traffic |
| marketing is to put an informative article with | | | | they are driving to your site. * Most article |
| your name and a link to your website in front of | | | | distribution sites have a feature that allows you to |
| as many people as you can. The more people | | | | monitor your article submissions. Once you |
| view the article; the more likely they are to click | | | | register on the site and login, you'll be able to view |
| on your link, visit your site and become a loyal | | | | the stats on your articles. While each article |
| customer. The concept of article marketing is | | | | distribution site varies, a majority of the sites |
| simple: 1. Write an article that closely relates to | | | | provide information by the article. * You can see |
| your niche topic. | | | | the number of times each article has been |
| 2. Make sure you have a killer title that will attract | | | | viewed or downloaded. This information gives you |
| publishers and potential customers. 3. Carefully | | | | some idea of how popular each article is. It is |
| place keywords in your title and throughout the | | | | helpful for future submissions on the same topic |
| article. 4. Submit the article to a distribution | | | | because you can tailor your articles to revolve |
| service. 5. Put your name, some background | | | | around certain keywords. * Your own website |
| information about yourself and a link to your | | | | also gives stats and shows picked links. |
| website in the author box. Surprisingly, most | | | | Studying the incoming links from other websites |
| people stop there. These steps will get the job | | | | will give you a better idea of which articles are |
| done, but how well? Many people don't bother to | | | | getting the most attention. * Using a Google |
| see how well their article marketing efforts are | | | | search on your name or the title of your article is |
| doing. They submit them and forget them. They | | | | another way to see where your articles are being |
| don't track their articles to see who is publishing | | | | published on the Internet. If you search Google |
| them and where. Don't make the same mistake. | | | | again a few months after your article has been |
| The only way to know if your article marketing | | | | submitted to a directory service, you should start |
| efforts are effective is to track your progress. | | | | to see growth in the amount of websites that |
| Determine which sites are sending you the most | | | | have picked up your article and published it. |
| business and which sites are wasting your time. | | | | Spending a little time reviewing your article |
| Gear the articles you write to the sites that are | | | | marketing efforts will save you time submitting to |
| picking them up for publication. Only then will you | | | | sites that aren't working for you. Continue to |
| maximize your time spent writing. This will provide | | | | submit articles to distribution sites that drive |
| more time for quality customer care and | | | | traffic to your business website. Regularly submit |
| maintaining your website and less time marketing. | | | | an article for distribution and you will see steady |
| How to Track Your Article Marketing Efforts | | | | growth for your new business. |