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Article #185: Business Proposal Writing: Don't Fall Into The Trap!

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In business, there is a question that no around, or looking into other prospects?
sane person wants to hear: Could you A part of you will want to create
write me a proposal? proposal just to solidify your abilities
Proposals are traps, ways to build up and ; however , be careful: a client who is
break down dreams. Sound dramatic? Its unable to choose companies may not be
not. In many cases, writing a proposal is worth the effort it takes.
a waste of your time and effort. 3. Did your potential client demand a
According to Tom Ranseen, of NoSpin proposal right away? In most cases, the
Marketing, there are three reasons why quicker a proposal is demanded, the more
proposals are known as traps: likely the client is to back away. Watch
1. They waste precious time that could be for impulsiveness.
used looking for other prospects or 4. Is the client unwilling to talk to
providing other productive work to your directly to review the project and
current clients. or proposal? This typically boils down to
2. They give pricing/packaging indecision or wavering interest. It is
information to mere tire-kickers and then best to pull out while you can and not
to the competition. You just become a waste time.
number standing in line without a dance 5. Ask the important questions before
partner. accepting the offer to write a proposal.
3. They give you a false sense of Make sure that the client is qualified to
security that youre doing something carry through with their plans. Are they
positive and productive in your sales committed? Are they financially secured?
process-that youre busy and making The worst thing you can do is have a
progress-and maybe thats worst of all. client who loves your ideas but simply
Does this mean that all proposal requests cant afford them or commit to them.
are useless? Nowhat it does mean is that 6. Use common sense. Take all things into
you have to be able to choose which are consideration before writing a proposal;
worth your time and which arent. Below it will save you time and allow you to
are tips to help you make that choice: devote your abilities to other projects.
1. If a potential client wants a proposal The proposal trap is a common one in
but has not given you a clear idea of business; many hours have been wasted and
what they want/need and do not seem able many dreams shattered after falling into
to make up their minds, the best advice it. Take the time to review these
is to pass. suggestions and learn when to write a
2. Is the potential client shopping proposal and when to walk away.






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