| If you are marketing online, it's essential | | | | |
| that you know how to write effective ad copy. | | | | 6. When you offer free bonuses in your ad |
| If you can string two sentences together, you | | | | copy, also list the dollar value beside each |
| can learn to write effective ad copy. Best | | | | bonus. People will feel they're getting a |
| advice- "Enter the conversation already going | | | | good deal and it will increase the value of |
| on in your prospect's head". People don't | | | | your product. Keep it honest. The good |
| care what you are selling, they care if you | | | | feelings and excitement of the bonus will |
| can solve their problem, or meet a need. Talk | | | | turn to cynicism and distrust if your |
| about what they want to buy, not what you | | | | customer feels the value of the bonus was |
| want to sell. | | | | inflated just to get the sale. Would the |
| | | | bonus truly excite you? |
| 1. Use a hand written letter on your ad copy | | | | |
| instead of text. Write the ad on a piece of | | | | 7. Include your own picture on your ad copy. |
| paper, scan it and publish the ad on your web | | | | This will show people that you're not hiding |
| page. Adding a personal touch will always | | | | behind your ad copy and will increase their |
| increase your sales. | | | | trust. Also, include your contact information |
| | | | below the picture and a brief statement or |
| 2. Publish a list of famous and respected | | | | quote. Got kids and pets? Include a family |
| customers who have bought from you on your a | | | | picture too. |
| copy. People are more likely to think that if | | | | |
| these people bought from you, they should | | | | 8. Tell your potential customers on your ad |
| also trust your business and purchase your | | | | copy that you will donate a percentage of |
| products. Make sure to get their permission | | | | their purchase price to specific charity. |
| first. Local personalities and celebrities | | | | This will show them you really care about the |
| count! | | | | people. They may just buy your product to |
| | | | donate to the charity. Speaking of donating |
| 3. Show before and after photos for your | | | | to charity, set up a program where customers |
| products on your web page copy. Show the | | | | can refer charities. |
| problem picture and then beside it, show the | | | | |
| picture of the resolution to the problem when | | | | 9. Ask your potential customers plenty of yes |
| they use your product. | | | | and no questions in your ad copy. The |
| | | | questions should remind them of their problem |
| 4. Need more testimonials? Hold a contest- | | | | and make them think about what will happen if |
| the top five people with the best testimony | | | | they don't purchase your product. |
| get their product order for free. Boost your | | | | |
| sales! | | | | 10. Tell your potential customers they will |
| | | | receive a free prize if they find the five |
| 5. Include an article or review that has been | | | | words in your ad copy that are misspelled or |
| written about you or your business with your | | | | spelled backwards. The longer you can keep |
| ad copy. This will show people that your | | | | someone reading your copy the greater chance |
| business is respected and will increase your | | | | of them purchasing. |
| credibility. To get the article, send press | | | | |
| releases with pictures to the local paper. | | | | And test, test, test. Keep making adjustments |
| Make sure your press release is in the | | | | until you are getting the result you want. |
| paper's best interest, not yours! The paper | | | | You can write the cleverest copy, but if you |
| won't do a story on your business, unless | | | | ain't getting the action, the copy is a waste |
| they think it will matter to their readers. | | | | of time. You'll be surprised at how the |
| Getting published will get you the publicity | | | | simplest changes can sometimes increase |
| you need. | | | | results significantly. |