| If you are marketing online, it's essential that you | | | | 6. When you offer free bonuses in your ad copy, |
| know how to write effective ad copy. If you can | | | | also list the dollar value beside each bonus. People |
| string two sentences together, you can learn to | | | | will feel they're getting a good deal and it will |
| write effective ad copy. Best advice- "Enter the | | | | increase the value of your product. Keep it |
| conversation already going on in your prospect's | | | | honest. The good feelings and excitement of the |
| head". People don't care what you are selling, they | | | | bonus will turn to cynicism and distrust if your |
| care if you can solve their problem, or meet a | | | | customer feels the value of the bonus was |
| need. Talk about what they want to buy, not | | | | inflated just to get the sale. Would the bonus truly |
| what you want to sell. | | | | excite you? |
| 1. Use a hand written letter on your ad copy | | | | 7. Include your own picture on your ad copy. This |
| instead of text. Write the ad on a piece of paper, | | | | will show people that you're not hiding behind your |
| scan it and publish the ad on your web page. | | | | ad copy and will increase their trust. Also, include |
| Adding a personal touch will always increase your | | | | your contact information below the picture and a |
| sales. | | | | brief statement or quote. Got kids and pets? |
| 2. Publish a list of famous and respected | | | | Include a family picture too. |
| customers who have bought from you on your a | | | | 8. Tell your potential customers on your ad copy |
| copy. People are more likely to think that if these | | | | that you will donate a percentage of their |
| people bought from you, they should also trust | | | | purchase price to specific charity. This will show |
| your business and purchase your products. Make | | | | them you really care about the people. They may |
| sure to get their permission first. Local | | | | just buy your product to donate to the charity. |
| personalities and celebrities count! | | | | Speaking of donating to charity, set up a program |
| 3. Show before and after photos for your | | | | where customers can refer charities. |
| products on your web page copy. Show the | | | | 9. Ask your potential customers plenty of yes |
| problem picture and then beside it, show the | | | | and no questions in your ad copy. The questions |
| picture of the resolution to the problem when | | | | should remind them of their problem and make |
| they use your product. | | | | them think about what will happen if they don't |
| 4. Need more testimonials? Hold a contest- the | | | | purchase your product. |
| top five people with the best testimony get their | | | | 10. Tell your potential customers they will receive |
| product order for free. Boost your sales! | | | | a free prize if they find the five words in your ad |
| 5. Include an article or review that has been | | | | copy that are misspelled or spelled backwards. |
| written about you or your business with your ad | | | | The longer you can keep someone reading your |
| copy. This will show people that your business is | | | | copy the greater chance of them purchasing. |
| respected and will increase your credibility. To get | | | | And test, test, test. Keep making adjustments |
| the article, send press releases with pictures to | | | | until you are getting the result you want. You can |
| the local paper. Make sure your press release is in | | | | write the cleverest copy, but if you ain't getting |
| the paper's best interest, not yours! The paper | | | | the action, the copy is a waste of time. You'll be |
| won't do a story on your business, unless they | | | | surprised at how the simplest changes can |
| think it will matter to their readers. Getting | | | | sometimes increase results significantly. |
| published will get you the publicity you need. | | | | |